Recent C&K MEDIA Case Study
COMEDY \ LIVE ENTERTAINMENT | FACEBOOK & INSTAGRAM
Multi-layered social strategy sells out comedian's on-sale campaign in 10 days!
With tickets freshly on sale, a three-layer audience strategy targeting proven fans, lookalike expansion, and social engagers converted $1,500 in spend into nearly $8,000 in ticket revenue over just 10 days.
OUR TARGETING APPROACH
✓ Seeded the campaign with a proven audience from a comparable comedy show
✓ Built a lookalike audience off the seed list to scale reach to high-probability new buyers
✓ Targeted fans already actively engaging with the comedian's social media platforms
OUR RESULTS | CHECK OUT THESE NUMBERS:
AD SPEND
$1,500
TICKET REVENUE
$7,895
from curated list
RETURN ON SPEND
5.26x
over 10 day campaign
"The on-sale window is the most critical moment for live entertainment — you need to reach the right people immediately. Stacking three complementary audiences meant we covered warm fans, look-alike prospects, and active social followers all at once."
C&K Media Solutions
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