Recent C&K MEDIA Case Study

MUSICAL THEATER | PROGRAMMATIC DISPLAY

Precision targeting drives record return on ad spend for Broadway musical campaign!

In 11 days, a targeted strategy, built around the right demographics, location, and interests, delivered standout results. It goes to show, smart targeting beats broad reach, every time.

A theatrical stage with performers dressed in colorful costumes and pink wigs, performing in front of a backdrop depicting a carnival scene with a roller coaster, ferris wheel, clock, and other amusement park rides. The stage is framed by red and gold curtains.

OUR TARGETING APPROACH

✓ Show demographics

✓ Audience aligned to the Broadway show's core attendee profile

✓ Geographic targeting

g✓ Focused on the relevant regional catchment area

✓ Interest-based signals

✓ Layered intent data to reach in-market buyers

OUR RESULTS » CHECK OUT THESE NUMBERS:

CAMPAIGN LENGTH

11 Days

TARGETED ROAS

11.5x

from curated list

RETURN ON SPEND

1,162%

CURRENT ROAS

32.9x

»

A laptop computer displaying digital marketing analytics dashboard with metrics such as revenue, ROI, results, impressions, engaged sessions, and cost metrics.

"Building a curated audience list rather than casting a wide net was the difference-maker. Every targeting layer - who they are, where they are, what they care about - compounded the result."

C&K Media Solutions

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