Recent C&K MEDIA Case Study
MUSICAL THEATER | PROGRAMMATIC DISPLAY
Precision targeting drives record return on ad spend for Broadway musical campaign!
In 11 days, a targeted strategy, built around the right demographics, location, and interests, delivered standout results. It goes to show, smart targeting beats broad reach, every time.
OUR TARGETING APPROACH
✓ Show demographics
✓ Audience aligned to the Broadway show's core attendee profile
✓ Geographic targeting
g✓ Focused on the relevant regional catchment area
✓ Interest-based signals
✓ Layered intent data to reach in-market buyers
OUR RESULTS | CHECK OUT THESE NUMBERS:
CAMPAIGN LENGTH
11 Days
TARGETED ROAS
11.5x
from curated list
RETURN ON SPEND
1,162%
"Building a curated audience list rather than casting a wide net was the difference-maker. Every targeting layer - who they are, where they are, what they care about - compounded the result."
C&K Media Solutions
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